Friday 7 June 2013

Changing My Shop Name...

I've been thinking about this for a while and I've decided that the time has come to change the name of my component shop THEA too. When I opened the shop 15 months ago I decided on the name 'THEA too' as it seemed appropriate for an extension of my jewellery shop 'THEA jewellery'. Little did I know that it would take off the way it has and actually become the bigger part of my business so that now, the 'too' doesn't seem quite so fitting.

I also think the link only really works within the confines of Etsy and is somewhat abstract as a standalone name. Since I may be doing more shows and will shortly be shipping my first consignment to a bricks and mortar store I feel the name needs to work in the wider market.

So with this in mind I have changed the shop name to 'THEA Elements' - still with the link to my jewellery shop but hopefully more self contained and descriptive.

Some of you may have noticed that I've been playing with new shop banner designs recently and as part of this change, both shops have new banners in the same style and format but with a different colour...what do you think...? I hope you like them..

I'm not planning to change my avatars since these are widely used and recognisable across many social media platforms and for the most part haven't been linked to my banners anyway.

It will take me a little while to phase out business cards (I didn't want to put off the change any longer) and I will be redesigning my blog badge shortly.

Don't worry if you have THEA too bookmarked on Etsy as all links and favourites will automatically carry over and redirect to the new shop url...I made sure to check that with Etsy first and I have it in writing!

At this point I would just like to say a very, very big thank you to everyone who had supported THEA too and I look forward to sharing my new designs with you in the guise of THEA Elements.



  1. Congratulations on the success of your component shop! although I am not surprised :) I like the change - makes sense. And indeed ... your elements are widely recognizable! I know them anywhere!!

  2. So many changes! I love watching how you've evolved!

  3. I do love the connection between the two in the style of the banner. I like your name choice as well. So very excited to see what's coming from you when your new space is finished! I predict a component explosion! :)

  4. It gives a great corporate feel to your persona

  5. Excellent and exciting new development for the business. I wish you all the success you want! I'm sure it's going to be great. I also like the banners the way you've done them now. Very clear, crisp and concise! And pretty!

  6. Congratulations - that's awesome you have done so well. Love the new banner, looks fabulous.

  7. Gorgeous! I must say, I do love your colourful banner at the top too, but the new ones are both elegant and stylish.

  8. I really love your new matching banner. Love the design and the colors too. I'm glad to read about your success with your components shop. Great Job :-)


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